Generative AI is reshaping business, education, and the future of work—but success with these tools requires more than just access. It demands a new way of thinking. In a recent episode of the Business Schooled podcast, Jessica Hanan, Lead AI Innovation Strategist at Altruistic, offered a roadmap for making the most of this powerful technology.
Jessica shared her journey from risk management into AI innovation, detailing her work at Harvard’s Digital Data and Design Institute and her consulting at Altruistic. She highlighted how generative AI was used to fast-track the evaluation of ESG-focused crowdsourced data, offering a glimpse into AI’s vast potential beyond simple content generation.
One of her central messages was clear: to leverage AI effectively, we must master “prompt engineering.” While the term might sound technical, Jessica explained it simply: it’s about learning how to ask better questions. Just like clear instructions are vital in education, crafting precise prompts determines the quality of AI output. She emphasized that skills like critical thinking and analytical communication are key to unlocking the real value of these tools.
Jessica also introduced “My Prompt Pilot,” a tool Altruistic created to help users improve their prompting skills through real-time feedback and strategic best practices. Designed to democratize digital transformation, it gives everyone—from students to C-suite leaders—the opportunity to harness AI more effectively.
Her advice for the future? Embrace AI without fear. Explore it, understand both its benefits and limitations, and view it as an assistant that enhances—not replaces—your skills. As AI becomes an everyday part of business life, those who learn to communicate thoughtfully with machines will have a major advantage.
As Jessica put it, success with AI isn’t about being technical. It’s about being curious, strategic, and willing to learn a new kind of language.