In this podcast episode, Douglas Kelly, Managing Director of Unusual Technologies talks about using AI and gaming principles to create more engaging experiences and training for all kinds of businesses.
Douglas’ journey is a case study in creative evolution—starting in biology, moving through game design, and landing in business technology. His company focuses on applying cutting-edge tech, like AI and gamification, to help organizations train employees, engage customers, and even support healthcare initiatives.
One standout example was how his team developed VR-based simulators for health and safety training in construction. Rather than flying employees in for costly, high-risk sessions, workers could experience virtual construction sites, learn hazard spotting, and practice safety procedures from anywhere. The secret? Borrowing from game design to make learning intuitive, memorable, and even fun.
Douglas also shared how AI is opening doors to accessibility. His current project with the NHS uses AI and gamified design to help dementia patients self-report through simple, voice-driven apps. It’s a powerful reminder that emerging tech isn’t just about speed or scale—it’s also about empathy and inclusion.
Looking ahead, Douglas emphasized that skills like critical thinking, creativity, and collaboration are only becoming more vital. As AI takes over routine tasks, the human edge will come from those who can navigate ambiguity, think laterally, and bridge disciplines.
The future isn’t about humans vs. machines. It’s about designing experiences that play to the strengths of both.