David Berkowitz is founder of the Serial Marketer consultancy, the Serial Marketers community, and the AI Marketers Guild. If there’s one thing David Berkowitz wants marketers to understand, it’s this: AI isn’t the future; it’s already reshaping the present. From generating content drafts to analyzing raw survey data, David shows how AI tools are becoming everyday collaborators, not distant innovations.
But he also points out something critical: authenticity and brand voice matter more than ever. With AI making content production faster and easier, the real differentiator will be how human and relatable a brand feels. Stock photos are out; imperfect, personality-rich images are in.
For young professionals entering the field, David’s advice is simple: play. Today’s AI tools are powerful, cheap, and accessible. Testing them out — whether for a personal project, a family business, or pure curiosity — will be the best way to build skills that employers need.
Through the AI Marketers Guild, David is building a community where marketers can learn, experiment, and share real-world applications. Because in a world where everyone can access the same technology, the ones who thrive will be those who know how to use it creatively and authentically.
As David reminds us: “We’ve never had a revolution this accessible. The only limit is how much you choose to explore.”