Measuring the Brand Value of B2B Marketing
Host Daryl Pereira sits down with sales leader Gina Principato and Boundary Analytics CEO and Co-Founder Jeff Sirkin to explore the elusive topic of brand value in B2B marketing.
Category
Data & Analytics
The importance of foresight for innovation, with SAP's John Licata
Change isn't just coming — it's accelerating. In a recent conversation on Business Schooled, John Licata, Chief Innovation Foresight Strategist at SAP, shared an inspiring view on …