Welcome to the Business Schooled podcast where you’ll discover the topics you won’t find in a regular textbook

Listen to experts from academia and industry as they share real-world examples of the kind of business you won’t find in most textbooks. If business sometimes feels like it’s stuck in the medieval ages, this site is for you.
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Jeff Sirkin is an expert in marketing analytics who through his company Boundary Analytics is helping businesses understand the real value of brand advertising.

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Whether it’s learning about AI, sustainability, or soft skills like leadership, come build your business skills, wherever you are in your career

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